Our History

With a strong British heritage dating back to the 1920s, Swan understand that the kitchen is the hub of activity and an integral part of home life.

It's where delicious meals are made and memories are created over a cup of tea and slice of cake. Swan's passion is to make dream on-trend kitchens a reality for our customers, by offering affordable iconic cookware and appliances collections that boast stylish design and outstanding performance

Swan history

Did you know?

Components for the Swan Teasmade were still being made at the original Bullpitt & Sons factory on Camden St, Birmingham as recently as 2006.

Glass kettles are all the rage these days. Swan was making this glass kettle back in 1939! The engineering skill to develop a product like this when Britain was at war was nothing short of astonishing.

These heated trays for keeping food or plates warm were constructed from solid aluminium. They had temperature probes much like their modern counterparts. One brilliant innovation here though, was that the trays were equipped with a plug socket so you could power other appliances from it at the same time.

In 1933 most homes were heating their irons over the gas ring or still putting hot coal in them. This Swan iron was basically an element with a handle, which plugged straight into a light bulb socket. And at a mere 14 shillings (70p), it meant many households could own a prestigious Swan Product.

In 1933 Swan were the first to develop an electric heating element that could be immersed in water. This led to the Swan kettle range that could boil up to six pints of water in just over nine minutes - pretty hot for the time! These days it takes about two minutes for a Swan kettle to boil.

The "8-30" toaster was one of the most efficient at the time. At just over £1 it was also one of the cheapest. This was a two slice model in chrome plated steel. Even back in 1939 Swan was at the forefront of product innovation. This toaster was one of the first to have a special plate on top for warming buns/muffins etc.